Since graduating in Economics, Kushal (or Kush for short) has worked across innovation, marketing, digital strategy, and business development in several industries, ranging from music to financial technology. As a result, he has developed a broad perspective on driving growth across different industries.
To date, he has spent the largest part of his career as Head of Digital Training at Music Ally, where he delivered digital strategy workshops and consultancy to the music industry. During this time, he worked with leading organisations including Sony, Universal, Warner, BBC, Spotify, Amazon Music, and Berklee College of Music.
Since joining MassiveMusic in early 2024, his role in Innovation involves evaluating new growth opportunities across the Songtradr group, and supporting the business in its exploration of these. These areas include AI, gaming, music compliance, and creator tooling.