Keith Kirimi is a Kenyan creative entrepreneur, festival producer, and experiential marketing strategist with over a decade of experience in building platforms that celebrate African culture, music, and youth innovation. He is the Co-Founder and CEO of WIN Group Agency, one of Kenya’s leading experiential and talent management firms, and the visionary behind multiple youth and lifestyle brands including WALKINGTRIBE, Skinny Dip Nairobi, and Cheers Caravan.
Keith has produced and curated some of East Africa’s largest and most dynamic live experiences; from Safaricom International Jazz Festival, Lewa Marathon, Tusker Oktobafest, Who Said Sean Paul, to hundreds of large-scale corporate and cultural events for brands such as Safaricom PLC, East African Breweries Ltd, Duke of Edinburgh Awards, and the Stockholm Environment Institute. His work consistently bridges creativity, community, and commerce, spotlighting Africa’s emerging talent while driving measurable impact across the creative economy.