Active as an entrepreneur since 1989, Pietro specializes in digital innovation, music rights management, and music licensing. He has founded more than 15 companies in the fields of music publishing, immersive sound design, digital media, and cross-media production, including Machiavelli Music, MusicInSync, Onetrackaday, Renaissance Sound Technologies, CAM, and the Music Rights Investment Fund.
He has collaborated with international brands such as Armani, Fendi, Gucci, Fox, Disney, Sky, Juventus, Ferrero, Ermenegildo Zegna, (...) providing B2B music solutions and tailored licensing strategies for advertising, film, series, and branded content.
He is the founder and president of AMP (the Italian Association of Music Providers), a board member of FEM, and one of the founders of IPMG. He regularly speaks at professional and academic events (University of Turin, WIPO, Midem, PMA), addressing the relationship between music, copyright, and emerging technological scenarios.
Areas of expertise: Music licensing & sync strategy, Artificial Intelligence and music law, Music publishing, Creative collaboration with agencies, directors, brands…